Virtual Job Opportunities in Roblox
Introduction to the Concept
Have you ever imagined yourself excelling at selling digital items or assisting someone in selecting the perfect piece of furniture? If you often find yourself lost in the virtual world of furniture stores, there’s exciting news for you. IKEA is opening a store in Roblox and is currently looking for its first online hires. The compensation is real—about $16 per hour, not in Robux—even though the store exists in a virtual space.
The Co-Worker Game
The Co-Worker Game, as the Swedish furniture giant calls its Roblox experience, is scheduled to launch on June 24. This initiative aims to engage users in a unique way, blending the virtual and real-world job experiences.
Engagement with Gen Z
According to Roblox’s head of fashion and retail partnerships, Winnie Burke, Gen Zers are already spending “millions of hours daily” on the platform. This new venture allows players to role-play as IKEA employees, complete with job interviews, badges, and customer interactions—all within the virtual environment. For some, this serves as a way to build community and overcome the social anxieties that real-life jobs can sometimes provoke.
“If Gen Zers are already spending millions of hours daily on the platform, why not give them a chance to earn real money while they’re at it?”
Future Prospects
Whether this program will continue or remain a one-time event is still uncertain. However, it could be a useful tool for couples considering their first IKEA trip together, offering a virtual dry run in Roblox before tackling the real thing.
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Now IKEA’s even in Roblox? What’s next!