TAG Heuer⣠Revives the Iconic Formula 1 â˘Watch in Collaboration âŁwith Kith
Blending Nostalgia⢠with Modern Upgrades
In â˘a nod to the past while embracing the present, TAGâ Heuer has unveiled⣠aâ revamped collection of its beloved Formula 1 watches. These âŁupdated models feature sapphire â˘crystal dial coverings, replacing âthe plastic⢠of yesteryear, and high-grade rubber⤠straps in lieu of the original plastic⢠ones. The lineupâ boasts five versions⤠with stainless steelâ cases, two of which are adorned âŁwithâ black PVD coatings to complement their⣠bezels, andâ five showcasing cases crafted fromâ the âclassic Arnite material âin vibrant colorways, a result of a â¤partnership with the renowned New York-based brand, Kith.
Kith âExclusives: A âŁCollector’s Dream
Ronnie⣠Fieg, the visionary founder of Kith and a prominent figure in âthe âŁcontemporary streetwear and sneaker scene, is also an avid collector of vintage TAG Heuer Formula 1⤠timepieces.â The all-plastic versions,â along with two steel models featuring striking blue and green bezels, are exclusively available at Kith locationsâ in⤠New â¤York, Miami, âŁLos Angeles, Toronto, Hawaii, Tokyo, and Paris,â as well as on their âofficial website.â However, enthusiasts must act⤠swiftly, as these limited-edition pieces are expected to be â¤highly sought-after, âdespite their âŁ$1,350 price tag, which is five times that of the popular MoonSwatch.
Limited⢠Quantities and⤠Exclusive Availability
Scarcity â˘is âthe name⢠of the game with these⣠reissued Formula 1 âwatches. The Kith-exclusiveâ all-Arnite models are â˘limited to a mere 250 pieces each, while the two steel Kith exclusives are capped atâ 350 units. The black-coated steel case â˘versions, sporting âeither green or blue â˘bezels and straps, are exclusively⢠available at â˘TAG Heuer stores (not âonline) âand are restricted to 825 pieces each. Lastly, the stainless steel case and bracelet model with⤠a black bezel is a shared â˘release between⢠both brands, with only 1,350 pieces âproduced. âAll models are equipped with quartz movements and âboast an impressive 200-meterâ water resistance, staying true to the â˘original specifications.
Co-Branding and Appealing to a New Generation
In âŁan unprecedented move, TAG Heuer has allowedâ co-branding on these watches, with “Kith”â replacing “TAG” in the watchmaker’s logo. This decision reflects the company’s desire to connect with Gen Z consumers, who are the core audience for brands âŁlike Kith. âThe âwatches also feature Kith’s ⤔Just Us”â slogan on the⤠dial, further emphasizing the collaboration.
Indeed, modern TAG âHeuer, owned by LVMH, âthe luxury conglomerate, âsince â1999, has been going through â¤its â˘own series ofâ rebirths in â¤recent years.
These rebirths include the development of the high-end “Heuer 02” âmovement for premium models, ongoing attempts to revolutionize âŁhairspring production using nano-technology, the ârecent relaunch of its dormant eyewear business, the introduction of solar-powered models in collaboration with Citizen, and âŁvarious changes â¤in management, product, and pricing strategies.
Availability and Online âPurchasing
With⢠just âŁunder 5,000 watches available âacross the 10 âŁlimited editions, theâ revamped Formula 1 collection is set to generate significant buzz among collectors â¤and enthusiasts.â Unlike the MoonSwatch, â¤some of these models will be available for âpurchase online, âŁmaking them more accessible to a wider audience.
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Just when you thought your watch collection was complete, TAG Heuer and Kith drop this must-have piece!