TikTok Explores Alternative Payment Method to Avoid App Store Fees
Social Media Giant Tests Web-Based Coin Purchases
In a surprising move, TikTok appears to be testing a new way for users to purchase coins, the virtual currency used for tipping content creators, without going through the App Store. As discovered by tipster David Tesler, select iOS users are being presented with a link directing them to a website where they can buy coins, potentially saving the company from paying Apple’s 30% commission on in-app purchases.
Targeted Approach to Web-Based Purchases
The new payment option seems to be strategically hidden from most users, possibly targeting specific groups like testers or high spenders. Those who have access to this feature are greeted with a screen encouraging them to “recharge” their coin balance via tiktok.com, with messages highlighting the potential savings on service fees and the availability of popular payment methods.
TikTok’s “Try now” prompt for web-based coin purchases. Image Credits: Screenshot from TikTok app
Navigating Apple’s App Store Policies
While Apple has allowed certain “reader” apps to include links to their websites for account management since 2022, TikTok’s case seems to fall outside the scope of this exception. Apps that qualify for the External Link Entitlement cannot simultaneously offer in-app purchases, which TikTok continues to do for most of its users.
Pop-up message promoting web-based coin purchases. Image Credits: Screenshot from TikTok app
Potential Consequences and Uncertain Future
It remains to be seen how Apple will respond to TikTok’s actions, given the app’s current political situation in the United States. With a bill to ban TikTok now signed into law by President Biden, the company’s future is uncertain, although it plans to fight the ban in court.
TikTok’s web-based coin purchase interface. Image Credits: Screenshot from TikTok app
As the situation unfolds, it will be interesting to see how TikTok navigates the complex landscape of app store policies and political pressures while seeking to maintain its position as a leading social media platform.
Typical in-app purchase flow for coins. Image Credits: Screenshot from TikTok iOS app
3 Comments
Oh, TikTok’s playing a risky game, dodging Apple’s tollbooth like a pro!
Guess TikTok found the secret sauce Apple didn’t want you to taste!
TikTok’s just giving Apple a taste of their own medicine, how’s that for innovation!