Meta Introduces Limited-Time Bonus Program for Threads Creators
Despite recently surpassing 150 million monthly users, Meta’s Threads social network is not resting on its laurels. In an effort to boost engagement, the tech giant has launched a temporary bonus initiative for Threads creators.
Invite-Only Program Details
Over the past few days, numerous Threads accounts have shared information about this program. Meta confirmed to The Zero Byte that it began testing an invite-only program for U.S.-based creators in March, with the potential for expansion to other regions if successful. Invited creators will have personalized requirements for earning bonuses.
Eligibility and Guidelines
To participate, invited creators must create a public Threads profile and adhere to the rules outlined in the Instagram creator incentive terms and bonus rules. Bonuses will be based on factors such as post performance (views) and the number of posts created.
Specific guidelines for eligible posts include:
- Posts must receive a minimum of 2,500 views
- Posts containing copyrighted material, lacking text, or featuring boosted views are ineligible
- Content should not have watermarks from other platforms (e.g., TikTok or YouTube)
- Brand partnership posts are not eligible
Payouts and Minimum Earnings
Creators can track their earnings through the professional dashboard. In some cases, a minimum amount must be earned to receive a bonus payout. If the minimum is not reached, no payout will be issued, but creators may be invited to participate in future bonus opportunities.
Driving Engagement and Creator Opportunities
This program aims to encourage Instagram users with substantial followings to post more frequently on Threads, potentially bringing a portion of their audience to the platform. Instagram already showcases suggested Threads on its app, which may prompt users to explore Meta’s rival, X, more often if their favorite creators are active there.
For creators looking to build an audience on Threads, this bonus program presents a valuable opportunity. However, the long-term monetary benefits for creators on the platform remain unclear, as Meta has not provided details on future monetization plans.
5 Comments
Looks like throwing cash into the Threads, Meta’s trying a new bait – let’s hope it hooks something worth the watch!
Meta stepping up with a bonus for the Threads creators? Show me the money, not just promises!
Looks like Meta’s finally putting their money where their mouth is for the Threads creators – color me impressed!
Finally, Meta’s recognizing the real MVPs – creators are about to get their due!
Well, it’s about time Meta throws a bone to the creators, let’s see if it’s more than just crumbs this time.