Threads Continues to Grow, Reaching 150 Million Monthly Active Users
Integration with ActivityPub and API Release Plans
Meta’s social network, Threads, has been steadily gaining traction since its launch nine months ago. The platform has now surpassed 150 million monthly active users, marking a significant increase from the 130 million reported in February, as revealed by Mark Zuckerberg during the company’s Q1 2024 earnings call.
In recent months, Threads has taken notable steps towards integrating with ActivityPub, the decentralized protocol that powers networks like Mastodon. As of March, U.S.-based users over 18 can now connect their Threads accounts to the Fediverse, allowing their posts to appear on other servers. Additionally, Threads plans to release its API to a wide range of developers by June, enabling them to create unique experiences around the social network, although it remains unclear if full-fledged third-party clients will be permitted.
AI Chatbot Integration and New Features
While Meta recently launched its AI chatbot across Facebook, Messenger, WhatsApp, and Instagram, Threads was notably excluded from this rollout, possibly due to the lack of native DM functionality. However, Threads has introduced a test feature that allows users to auto-archive their posts after a specified period, with the option to archive or unarchive individual posts and make them public.
Positioning in the Social Media Landscape
Despite its growth, Threads is not positioning itself as a direct alternative to X (formerly Twitter). As Instagram Head Adam Mosseri stated in October, Threads will not “amplify news on the platform.” Nevertheless, the social network continues to gain momentum, with a recent report from Business Insider citing app analytics firm Apptopia’s findings that Threads now boasts more daily active users in the U.S. than X.
5 Comments
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