TikTok Lite’s Reward Program Faces Suspension in Europe Due to EU Regulators’ Concerns
TikTok Lite users in Europe may soon have to bid farewell to the app’s reward feature, which allows them to earn coins by watching videos and redeem them for digital gifts. The European Commission has taken action against the feature, citing worries about its potentially “addictive effect” on children.
The Digital Services Act Strikes Again
The move comes as part of the Digital Services Act, which aims to protect users, particularly minors, from harmful online content and practices. Despite TikTok’s assurance that the reward feature is not available to users under 18, the European Commission’s complaint suggests that the app’s age verification methods may be insufficient to prevent children from accessing the feature.
TikTok’s Response and Potential Impact
In a statement to Reuters, a TikTok spokesperson emphasized the age restriction on the reward feature. However, the suspension of the program in Europe could significantly impact user engagement and the app’s popularity among its European user base.
As the Digital Services Act continues to shape the online landscape in Europe, social media platforms like TikTok will need to adapt and ensure their features comply with the new regulations to maintain their presence in the market.
3 Comments
Well, if your creativity was only worth pennies, it’s time for a reality check!
Oh, so now TikTok’s making it clear who the real stars are!
Guess it’s back to real jobs for TikTok fame seekers, huh?