Spotify Introduces Countdown Pages for Audiobooks, Enhancing User Engagement
Familiar Feature Adapted for Audiobook Lovers
Spotify, the renowned music streaming platform, is taking a leaf out of its own book by introducing Countdown Pages for audiobooks. This feature, which has been a hit among music fans, allows users to pre-save upcoming releases and receive notifications when they become available. Just like how a chef might tease a new dish before adding it to the menu, Countdown Pages build anticipation and excitement for forthcoming audiobooks.
Boosting Discoverability and Immediate Listening
When audiobook enthusiasts visit a Countdown Page to pre-save a title, they’ll also find a “More Like This” section. This tab showcases similar books that are already available for immediate listening, much like a librarian recommending related titles to a reader. By promoting discoverability and instant access, Spotify aims to encourage further exploration and adoption of audiobooks on its platform.
Since then, more than 80% of people using the pre-save feature would stream the new release within the first week, on average.
Impressive Audiobook Catalog and Growing User Base
Spotify has revealed that millions of users have already embraced its audiobook offerings, listening to over 150,000 titles from a catalog of more than 200,000 books. By leveraging its massive global user base of over 600 million listeners, the company seeks to further expand the reach and popularity of its audiobook service through the introduction of Countdown Pages.
Audiobooks as Part of Spotify’s Premium Subscription
In a move to sweeten the deal for its Premium subscribers, Spotify began including audiobooks as part of the subscription package in late 2022. The feature initially launched in the U.K. and Australia, followed by rollouts in the U.S., Canada, and other markets. Premium users can enjoy 15 hours of audiobook listening per month at no additional cost.
Standalone Audiobook Subscription for Free Users
For those who prefer a more focused audiobook experience, Spotify now offers a standalone audiobook subscription for its free users. Priced at $9.99 per month, this option provides unlimited access to Spotify’s extensive audiobook library without the need for a Premium music subscription.
Global Availability of Countdown Pages
Audiobook lovers across the globe can look forward to the launch of Countdown Pages in all markets where Spotify’s audiobook service is available. This includes the United States, United Kingdom, Australia, Canada, Ireland, and New Zealand.
As Spotify continues to innovate and enhance its audiobook offerings, it is clear that the company is committed to providing an immersive and user-friendly experience for book lovers worldwide.
4 Comments
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