SearchGPT: OpenAI’s Bold Move to Challenge Google

### OpenAI’s New SearchGPT: A Game Changer in Web Search

#### Introduction
After months of speculation, OpenAI has unveiled its new search engine, SearchGPT. This tool aims to revolutionize web search by integrating information from publishers who have signed agreements with OpenAI, granting access to their data.

#### Early Access and Feedback
Kayla Wood, a spokesperson for OpenAI, confirmed that the company has already provided access to unnamed partners and publishers. Based on their feedback, OpenAI has made significant improvements to the search engine.

#### The Rise of AI in Search
Other companies like [You.com](http://www.you.com) and Perplexity have also launched their own AI-driven search tools. When OpenAI introduced its chatbot in November 2022, early users saw its potential to replace traditional web search by summarizing information from the internet. However, large language models have their limitations, making chatbots imperfect for search tasks.

#### Reliability and Accuracy
To address these issues, OpenAI has adopted a Retrieval-Augmented Generation (RAG) approach, which references trusted sources while generating output. This method aims to reduce the rate of hallucinations in chatbot answers by linking back to the original data sources.

#### Copyright Concerns
There are ongoing concerns about potential copyright violations. Perplexity, in particular, has faced criticism from various publications. OpenAI has also been integrating this technology into commercial products, including office software and Android mobile operating systems.

#### Challenges Ahead
Richard Socher, CEO of [You.com](http://www.you.com), notes that creating a search tool that surpasses existing ones is incredibly challenging. He mentions that You.com has shifted its focus to being a business-oriented research tool. Socher also points out that OpenAI’s move from developing artificial general intelligence to more commercial ventures will bring its own set of challenges.

“It’s a very different mindset,” he says.