Google Uses AI to Help Shoppers See How Clothes Fit Different Body Types

Google Introduces New AI-Powered Ad Formats

Short-Form Video Integration

Google has unveiled a new videos-for-games-on-google-play/” title=”Discover AI-Powered FAQs and Latest YouTube Videos for Games on Google Play”>ad format that allows brands to link short-form videos, either self-made or created by hired content creators, directly to their advertisements in Google’s search engine. These videos will feature AI-generated text summaries below them.

“I’ve got three Gen Z-ers at home, and watching them shop, it’s very video-based,” said Madrigal.

AI-Generated Product Images

Google has also launched a tool enabling companies to create new, AI-generated product images. By using photos from previous marketing campaigns and brand-representative pictures, businesses can generate fresh visuals. For instance, a home goods brand could upload a picture of a candle and a beach scene, then instruct Google to place the candle on the beach under palm trees.

Early Adoption and Competitors

Shannon Smyth’s Experience

Shannon Smyth, founder of the perfume and body-care company A Girl’s Gotta Spa, started using Google’s AI image tools last year. Initially, Google offered AI-generated backgrounds for product photos to advertisers on Facebook and Instagram. Now, both Meta and Google allow advertisers to generate marketing copy for their ads.

Amazon’s Similar Tool

Last fall, Amazon introduced a beta image-generation tool that creates backgrounds for product photos. For example, instead of displaying a garden hose against a plain white backdrop, brands can create a backyard scene with a garden and trees.

Consumer Reception and Industry Impact

Potential Consumer Reactions

A key question is whether consumers will find AI-generated ads off-putting, assuming they notice them. Some fashion brands, such as Levi’s and Selkie, have faced backlash for experimenting with AI. However, for many smaller ecommerce companies, the advantages of using AI may outweigh the risks.

“Let’s face it, small businesses are crumbling like a house of cards. We’re barely hanging on,” said Smyth. “It has helped me to stay top of mind to customers and potential customers visually. I’m pretty confident my aesthetic would’ve tanked or I would’ve abandoned many social channels without it as an option.”