JioCinema Launches $0.35 Tier to Challenge Netflix and Prime Video in India

JioCinema Shakes Up Streaming Market with Affordable Premium Plans

Introducing Competitive Monthly Subscriptions

In a bold move to disrupt the Indian streaming landscape, JioCinema, the popular on-demand video platform, ​unveiled‌ its revamped monthly subscription plans⁤ on Wednesday. The​ lowest tier, priced at a mere 35 ‌cents, is set to intensify the competition against rivals such as Netflix and Prime Video. This strategic pricing ⁣shift ⁣aims to redefine⁣ the concept of premium entertainment and​ capture a larger ⁤share of ‍the market.

Affordable Plans with Premium ⁣Features

JioCinema now offers two⁢ monthly tiers: Rs 89 ($1), which supports four simultaneous screen access, ​and Rs 29, providing single-screen access. Despite the⁢ price difference, both plans come⁢ packed with identical⁣ premium features, including an ad-free viewing experience, 4K streaming, and the ⁣ability to download content for offline viewing.

Ad-Free Experience and Extensive Content Library

JioCinema Premium subscribers can enjoy an uninterrupted, ad-free experience across ‌the ​entire platform, ⁤including the highly popular Indian Premier League cricket tournament. The premium⁤ plans also grant access to a vast library of content​ from⁢ renowned studios such as Peacock, HBO, Paramount, and Warner Bros. Discovery.

Transitioning from Annual to Monthly Plans

Previously, JioCinema had launched an ⁣annual premium tier with international content at Rs ⁢999. However, Viacom18, JioCinema’s parent company, has‌ decided to discontinue ‌this‍ tier. Existing annual subscribers will be seamlessly transitioned to the new monthly plans, ensuring a smooth experience for all users.

Free Ad-Supported Cricket Streaming Continues

JioCinema remains committed to providing free, ad-supported streaming of the Indian Premier League cricket tournament, ensuring that fans can enjoy the matches without any cost. This‍ move demonstrates the platform’s ‌dedication to catering to a wide range of viewers with diverse preferences.

Reliance’s Media Dominance and Undercutting Rivals

The pricing ​revamp follows the merger ​of‍ Reliance’s ​media⁣ business with Disney’s local unit earlier this year. The resulting joint venture, ⁤valued at $8.5 billion, is⁢ poised to capture a staggering 85% of India’s on-demand streaming audience and approximately half⁢ of the TV ‍viewers. By offering its ‍lowest premium tier at just 35 cents, JioCinema⁢ is significantly undercutting competitors like Netflix⁣ and Prime Video, whose​ cheapest plans in India are priced at $2.40 ​and $2.15, respectively.

Creating and building an⁣ entertainment ecosystem with a product ‍that is ⁤made for every Indian household,⁣ is not just a business strategy, but a vision to empower our country and users with an unmatched‌ entertainment experience. JioCinema Premium aims‍ to ​redefine the narrative of ‍premium entertainment for every ⁣Indian while building a daily ⁣viewing habit.

With its aggressive pricing strategy and commitment to providing an‌ unparalleled⁣ entertainment experience, JioCinema is set to reshape the Indian ⁢streaming market and solidify its position as⁤ a leading player in the ⁤industry.