TikTok Teams Up with AXS: Buy Tickets for Global Live Events

TikTok Expands Event Ticketing Capabilities with AXS Partnership

Bringing Live Events to Users Worldwide

In a move to enhance its platform’s offerings, TikTok has joined forces with AXS, a renowned ticketing company, to facilitate the sale of event tickets on a global scale. The feature, which is being rolled out in the United States, United Kingdom, Sweden, and Australia, allows users to seamlessly purchase tickets for various events directly through the app.

Accessing Tickets Made Easy

TikTok users in the supported regions can now effortlessly tap on events showcased in videos or on artists’ profiles to secure their tickets via AXS. This integration streamlines the ticket-buying process, making it more convenient for users to engage with their favorite artists and attend live events.

Building on Previous Partnerships

Prior to the AXS collaboration, TikTok had established a similar partnership with Ticketmaster in 2022, initially focusing on U.S.-based events. The partnership later expanded in 2023, enabling ticket sales in an additional 20 countries.

Empowering Artists to Promote Live Events

The integration with AXS empowers certified artists on TikTok to effectively promote their live events by incorporating AXS event links directly into their video content. This feature not only increases visibility for the artists but also provides fans with a seamless way to purchase tickets through the in-app ticketing system.

AXS Anywhere: Expanding Ticket Distribution

AXS has been actively expanding its ticket distribution network through its AXS Anywhere program. In addition to TikTok, the ticketing company has partnered with other popular entertainment platforms, such as Spotify and Bandsintown, to make event tickets more accessible to music enthusiasts across various platforms.

TikTok’s First Live Music Event

In October of the previous year, TikTok collaborated with Tickets.com to sell passes for its inaugural live music event, marking a significant milestone in the platform’s foray into the live entertainment industry.

With the addition of AXS as a ticketing partner, TikTok continues to expand its capabilities in the event ticketing space, providing users with more opportunities to engage with live events and creating new avenues for artists to connect with their fans.