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    Home»Tech»Software»Moonlight: Danielle Baskin’s New Online Tarot Platform for Silicon Valley
    Moonlight: Danielle Baskin’s New Online Tarot Platform for Silicon Valley
    Software Startups TZB

    Moonlight: Danielle Baskin’s New Online Tarot Platform for Silicon Valley

    By TZBApril 16, 20243 Mins Read
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    Moonlight: A Mystical Tarot Platform for the⁣ Digital Age

    Danielle Baskin, a renowned Bay Area artist known ‍for her‍ immersive art ​installations and witty projects, has embarked on a new venture called Moonlight. Described as “SaaS for witches,” Moonlight is a free online tarot platform that‌ allows users ⁤to draw tarot ‍cards, participate in multiplayer readings, and even book ​sessions with vetted ⁢tarot professionals.

    From Art to Entrepreneurship

    Baskin’s creative mind has given birth ⁣to numerous successful projects, some of which have unexpectedly evolved into legitimate businesses. From Dialup, ‌an app that connects strangers through ⁤one-on-one phone calls, to humorous products like OneHoodie and Drone ⁤Sweaters,⁤ Baskin’s ‍entrepreneurial⁤ spirit knows no bounds. ⁣The funding for ‌Moonlight ‍came partly from the sale of her previous business, Maskalike, which produced photorealistic‌ face masks.

    The Mystical‍ Origins of Moonlight

    Moonlight’s roots can be traced back⁤ to Baskin’s early⁤ days as a custom bike helmet‍ painter. Simultaneously, she began learning about tarot,​ a⁤ practice dating back to the 1400s, ⁢where each of the 78 cards in the deck tells a unique story. Tarot ‌readers help clients interpret the cards and gain ⁢new perspectives on life events. Baskin envisioned painting each tarot card on 78 helmets, creating ‍a mobile tarot experience on the‍ streets of New York.

    “I had this idea to paint each tarot card on 78 unique helmets, and sell​ them all in New York, so ‍that they’d all be shuffling around, and when you pass ⁢a cyclist, you could get a reading ‍on your bike.”

    During a tarot lesson with a witch, Baskin discovered the ⁣potential of an online tarot platform when she learned about her ⁢teacher’s virtual tarot shop in ⁢Second Life. This experience planted the seed for what would eventually become Moonlight.

    Collaborating with a Game Designer

    To ⁤bring Moonlight to life, Baskin partnered​ with Caroline Hermans, a game⁤ designer and former UX engineer at Google. Together, they created a beautiful and intuitive interface that allows users to shuffle⁢ their tarot decks, pull cards in various spreads, and access a​ built-in handbook ‌with minimalist​ keywords to encourage personal interpretations.

    Image Credits: Moonlight

    Investors and Business Plan

    Despite her history of poking fun at Silicon Valley, Baskin managed to secure investors for Moonlight. She emphasized the ⁣importance of having a solid business plan from the start, learning from her experience with Dialup. Moonlight generates income by taking a 15% platform fee from bookings ⁢with tarot readers ⁣and sales of digital decks.

    Embracing Technology ⁢in the‌ Tarot Community

    Baskin initially worried that witches​ might be hesitant to embrace technology, but she quickly realized that the tarot community is active on​ social media and open to digital platforms. Moonlight’s launch has been met with excitement from tarot practitioners who appreciate ​a platform created by ⁣someone who understands their craft.

    “Witches ⁢have Instagram.‌ We’re all using technology, and I think they’re excited that someone’s making a platform who’s a tarot person, too.”

    As Moonlight continues ​to grow and evolve, ⁤Baskin’s ​unique‌ blend of artistry, entrepreneurship, and mysticism is set to revolutionize the way‌ people connect with tarot in the digital age.

    Entrepreneurship Moonlight SaaS Tarot Witches
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    2 Comments

    1. sapphire on April 7, 2024 11:53 am

      Danielle Baskin’s Moonlight, blending tarot with tech? Silicon Valley’s really embracing the mystical!

      Reply
    2. Aria Patel on April 16, 2024 2:02 pm

      Silicon Valley’s tech scene diving into tarot through Danielle Baskin’s Moonlight? Looks like the stars are aligning in unexpected ways!

      Reply
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