Amazon Music Launches Maestro: AI-Powered Playlist Generator to Rival Spotify

Amazon Music Introduces AI-Generated Playlists with Maestro

In the wake of Spotify’s recent foray into AI-powered‍ playlists, Amazon has unveiled its own take on the concept with Maestro,⁢ an​ AI playlist generator now ‍available for testing by U.S. ⁤customers on both iOS and Android devices within the Amazon ​Music app.

Creating Personalized Playlists with Prompts and Emojis

Maestro allows users to⁣ generate custom playlists by entering spoken⁣ or written prompts, which can include activities, sounds, emotions, and even emojis. For​ those struggling⁣ to come ‌up with ideas, the ​app offers a selection of suggested prompts at the bottom⁤ of the​ screen. Within seconds of⁤ submitting ‌a⁣ prompt, Maestro generates a playlist tailored to the user’s input.

Image Credits: Amazon

Beta Launch ​and⁢ Availability

As Maestro is currently in beta, Amazon acknowledges that the AI technology powering the ‌feature may not always deliver⁣ perfect results on the ​first⁤ attempt. ‍The company has implemented safeguards‌ to prevent the use of offensive language and inappropriate prompts, although it’s likely that some users will attempt to ​circumvent these barriers over time.

Unlike Spotify’s AI generator, which is being tested in the U.K.​ and ‌Australia,‍ Maestro is initially available to a subset of free Amazon Music users, Prime ​customers, and Unlimited Amazon⁢ Music subscribers on ‍iOS and⁤ Android⁤ devices in the U.S.

Premium ​Features⁣ for Subscribers

While all users can access Maestro,⁤ subscribers to Amazon Music Unlimited will enjoy additional features, such as the ability to‌ listen to playlists instantly and save them for later. In contrast, Prime members and​ ad-supported users will only have access to 30-second previews of the‍ songs before ‍saving the playlists. This differentiation in ⁣features may encourage more users to upgrade to the ⁤paid subscription if they find ⁣the AI ⁤functionality appealing, aligning‌ with the growing trend of offering premium AI experiences as ⁣paid services, as seen with ‍ ChatGPT Plus and Google’s potential plans to charge ⁢for AI ‍features in search results.

Image Credits: Amazon

Accessing and Sharing Maestro ⁢Playlists

To ‍use Maestro, users ⁣must have the latest version of the Amazon Music mobile app. The option to create an AI-generated playlist can be found on the home screen or by tapping the⁤ plus sign to‍ create a new playlist. Users can then‍ input their playlist prompt by ⁢speaking or typing, and tap “Let’s go!” to begin ⁢streaming. Created playlists can be saved and shared ⁤with friends.

Some of ​the playful prompt suggestions from Amazon include “😭 and eating 🍝,”​ “Make my 👶 a genius,” “Myspace era hip-hop,” “🏜️🌵🤠,” “Music my grandparents made out to,” “🎤🚿🧼”, and “I tracked my friends and they’re all hanging out without me.”

While no specific timeline has been provided, Amazon has stated that the Maestro beta will gradually expand ⁤to include more customers⁤ over time.