Google Podcasts App to Shut Down in the U.S. as Company Centralizes Audio Services
Transition to YouTube Music Begins April 2nd
In a āmatterā of days, Google will ābe closing the ā£curtains on its ā¤Podcasts app⢠in the United States. The tech giant has started notifying users of the impending change, urging them⢠to transferā their subscriptions to YouTube Music by April 2nd to continue following and listening to theirā favoriteā podcasts⢠seamlessly. While users will have⤠additional time to make theā switch, streaming directly from the Podcasts app will no longer beā possible after the specified ādate.
A Popular App Comes to an End
Despite its ā¢widespread popularity, with over 500 million installations on Android devices worldwide, the Google Podcasts app is set to be phased out as part⤠of the company’s broader āstrategy to consolidate its audio servicesā under āthe YouTube umbrella. The app, which has been⢠a staple for podcast enthusiasts for more than five years, offered a ā¤user-friendly interface for discovering, subscribing to, and enjoying ā¢podcasts, as well as the ability to add ā¢shows via ā¢RSS⤠feed.
Learning from Past Transitions
This āis not the⤠first time Google has employed a similar⣠transition strategy. In 2020, the company encouragedā music listeners to migrate from Google Play Music to YouTube Music ā£before shutting down the former service later āthat year. However, the⤠Google Podcasts āapp remained active for an extended āperiod because YouTube āMusic initially lacked comprehensive podcast support. By the end of 2023, YouTube Music had⢠expanded its podcast capabilities globally, and in February, itā introduced the ability for podcasters toā upload⢠their RSS feeds directly to the platform.
The Rise of Video Podcasts
Google’s decision to consolidate ā¤its podcasting efforts underā YouTube could potentially position the company⣠as a more significant player āin⣠the ā¢industry. This move not only streamlines their focus but also aligns with the growing āpopularity of video podcasts, which ā¤have already gained traction on YouTube. Recently, Spotify announced a partnership with Universal Music Group (UMG) to introduce āvideo podcasts to its U.S. users, following earlier tests in 11 other markets worldwide.
Timeline for the Shutdown
According to a support page on Google’s site, users in the United States will only have access to the Podcasts app until ā¤the end of March 2024. Those who miss the in-app notifications ā£will be given additional time, untilā Julyā 2024, to saveā their subscriptions using the app’s export feature. While Google has confirmed the ā¤April 2nd timelineā for the U.S., the company hasā not āyet provided a specific schedule for āthe rest of the world. However,⣠based on previous statements, the plan is to discontinue the Google⣠Podcastsā app⣠globally throughout 2024.
Updated, 3/29/24, 5:00 PM ET with Google comment.
5 Comments
So, Google Podcasts gets the axe for YouTube Music – didn’t see that one coming!
Another one bites the dust; Google Podcasts is out, YouTube Music slides in!
Really? Google Podcasts is taking a backseat for YouTube Music, talk about musical chairs.
Oh wow, guess it’s curtains for Google Podcasts; YouTube Music’s in the spotlight now, huh
Just when we thought Google Podcasts found its groove, here comes YouTube Music stealing the show!