Omega and Swatch Unveil New Snoopy-Themed MoonSwatch Collaboration
The highly anticipated Omega and Swatch collaboration is set to release its most sought-after model yet, a brand new iteration featuring the beloved cartoon character Snoopy. Unlike the previous Moonshine Gold MoonSwatches, this release is not a mere variation but a completely new design.
Enthusiast Fatigue and Limited Availability
Despite the excitement surrounding the new Snoopy MoonSwatch, some watch enthusiasts are growing weary of the seemingly gimmicky releases. As noted by watch site Time+Tide in July 2022:
“There seems to be an increasingly sonorous groan echoing throughout the enthusiast space with each new, and somewhat gimmicky, release.”
Nearly two years after the initial launch, MoonSwatches remain exclusively available for purchase in-store, with no plans for online sales in sight.
The Omega, Snoopy, and NASA Connection
Omega’s association with Snoopy and NASA dates back to the Apollo missions, when the beloved beagle served as a safety mascot for the space agency. Watch specialist and WIRED contributor had predicted the inevitability of a Snoopy-themed MoonSwatch:
“Bringing in Snoopy was only ever a matter of time. In fact, it’s remarkable there wasn’t a Snoopy version the first time around, which would of course have been the absolute must-have MoonSwatch.”
Release Details and Purchase Restrictions
The MoonSwatch Mission to Moonphase, featuring Snoopy, will be available starting March 26 at select Swatch stores. As with the entire MoonSwatch Collection, purchases are limited to one watch per person, per day, and per Swatch store.
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Snoopy’s headed to the moon with Omega and Swatch, and we’re here for it!