Telegram Launches Business Features and Ad Revenue Sharing to Rival WhatsApp and Messenger
Customizable Business Tools for Premium Subscribers
Telegram, the popular messaging app with over 900 million users, has introduced a new set of features called Telegram Business. These tools, available exclusively to Telegram Premium subscribers, aim to help businesses communicate more effectively with their customers without the need for coding knowledge.
Telegram Business offers a range of customizable options, such as:
- Setting business hours and location on a map
- Customizing the start page for empty chats with text and stickers
- Using preset “quick replies” with formatting, links, media, stickers, and files
- Creating custom greeting messages for new and returning customers
- Managing availability with away messages during closed hours or vacations
- Categorizing chats using colored labels based on folders like delivery, claims, orders, VIP, or feedback
Seamless Customer Interaction and AI Integration
Businesses can create links that instantly open a Telegram chat with a specific request, such as tracking an order or reserving a table. They can also integrate Telegram bots, including AI assistants, to handle messages on their behalf. Telegram founder Pavel Durov has hinted at upcoming AI-powered chatbots for business users in future updates.
Competing with Meta’s Apps and Apple Messages for Business
Telegram Business aims to challenge the dominance of Meta’s apps like Messenger, Instagram, and WhatsApp in the business communication market. Even Apple has a small presence in this space with its Apple Messages for Business, used by companies such as Shopify, Aramark, Four Seasons, and others.
Accelerating Growth and Profitability
Telegram Premium, which costs $4.99 per month on iOS and Android, has seen rapid growth in subscribers, reaching 5 million in January 2024. Telegram Business is expected to further boost Premium subscriptions as the company aims to become profitable by 2025, leading up to a future IPO.
Ad Revenue Sharing Program Launched
In addition to Premium subscriptions, Telegram generates revenue through Telegram Ads. The company has recently launched an ad revenue sharing program using toncoin, a token on the TON blockchain. Public channels with at least 1,000 subscribers can now generate 50% of the revenue from ads shown in their channels.
Telegram aims to launch AI-powered chatbots for business users.
As Telegram continues to innovate and expand its offerings, it is positioning itself as a strong competitor in the business communication and messaging market.
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Telegram’s throwing down the gauntlet – Meta, you feeling the heat yet?
Watch how Telegram’s new move puts a twist on the social media battleground – Meta’s dominance might just be a memory soon!
Oh snap, Telegram’s diving into the cash pool and eyeing Meta’s lunch money; game on!
Telegram’s stepping up the game; watch out Meta, competition’s heating up!
Telegram’s taking a bold leap into business, shaking up Meta’s comfy seat at the top – things are about to get interesting!